Our assessment can help you get started by showing where you’re strong and where you need to focus. 

BEGIN THE ASSESSMENT
 
Brand Vision

 
...and simply give us your name. *

 
How unified is your brand’s look, feel and voice across channels?

 
Who are your brand's target customers? *

 
What is the brand's awareness level among it's target customers? *

 
How is the brand positioned against the competition? *

 
What is the persona of the brand? *

Enter your response here, or supply a document via email to your West Rock representative.
 
What does the brand stand for in your customers' minds? *

 
What is the brands' unique value proposition? *

 
DIGITAL
Digital is the link in the Continual Retail chain that increases the effectiveness of all the others. A strong digital strategy enables whole new ways to educate, connect with, and learn about your customers. And interacting with great digital experiences—in-store, online or anywhere in between—creates emotional connections that make your brand more memorable, shareable and ultimately saleable.

 
Where do your customers like to shop? *


 
How easy is it for consumers to purchase your products on their phones and in their homes?
*

 
Do you use rich media (like video, interactive displays or VR) to clarify your products' benefits and connect with shoppers? *

     
 
Clarity of content *

How would you rate your website's user experience?*
 
Ease of Use *

How would you rate your website's user experience?*
 
Appeal of Design
*

How would you rate your website's user experience?*
 
In-Store *

How would you rate your brands' presence along the path to purchase?*
 
Web *

How would you rate your brands' presence along the path to purchase?*
 
Mobile *

How would you rate your brands' presence along the path to purchase?*
 
How confident are you that your customer data is accurate and timely? *


 
Which of these tactics do you employ? *


 
DISPLAY
90% of retail sales are still made in-store, which means the need for product displays is alive and well. Well-designed displays build your brand, demonstrate product benefits and differentiate you from the competition. Answer these questions to see how hard your brand’s displays are working to grow sales and build recognition.

 
 Are your displays disruptive? *

How many in-store touchpoints does your brand have in store?

 
Are your displays informative? *

How confident are you that shopper could describe the benefits of your product and why they need it?

 
Are you displays interactive? *

Do your displays enable people to explore your products, either physically or digitally?


 
Are your displays activating? *

Do your displays have a single primary call to action?


 
Are your displays impactful? *

If one hundred people walked by one on your displays, how many would stop to look at it?

 
Are your displays synergistic? *

Do your displays leverage cross-selling or brand partnerships?


 
Are your displays designed to be easily updated? *

 


 
STORE-IN-STORE
Are a type of display that transform key retail sites into branded locations. They can elevate your brand by giving you the space and control needed to provide your customers with outstanding retail experiences. While the investment can be high, the payoff in brand recognition, store presence and customer experience is well worth it.

 
Do your products have complex features with benefits that are difficult to quickly understand? *



 
Would your products’ benefits, or the lifestyle your brand promises, be clearer if they were presented within an immersive experience? *



 
Do you have a portfolio of products that work together within an ecosystem? *



 
Does your brand promise an aspirational lifestyle? *



 
EXPERIENTIAL
Experiential is one of the new front lines of Continual Retail. It’s a space with few creative or operational constraints, which gives brands the freedom to connect with customers in new ways. With a low barrier to entry and high degree of impact, progressive brands are increasingly investing in Experiential design to excite their customers’ imaginations and spur purchase.

 
Can you quickly deploy in new markets or respond to new sales opportunities? *



 
Can you be where your customers are, like an event or a neighborhood gathering, at any given time? *



 
Do you have an innovative brand that aligns with a more disruptive marketing approach? *



 
Do you have sponsorships that could be better leveraged with a stronger brand presence at events? *



Thank you {{answer_cGw51XGRKjNY}} for taking our free assessment. Based on your response, it looks like your brand could use some help in some areas. Our Full Assessment can help you get there.
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